As a real estate company, you may think that videos are unnecessary. Your properties can speak for themselves. There’s no need to have a real estate video, you can show your clients the property, in person. Well, having a video will actually increase your client interest, and possibly help you get those sales locked down, faster than a detailed tour. A video should show off your properties to their best and be the first hook for your clients. That’s why it’s important to have one and have the right information and features. So, let us help you. Here are a few features that should be included in a real estate video.
1. Neighborhood Information
Most home buyers are couples looking to buy a new home for their growing family. So, you will want to include information about the neighborhood. Your clients will want to know where they can find the nearest shops, schools, and other social areas like parks and leisure centers. They’ll also want to know how safe the area is, to raise a family.
So, include some information about the neighborhood, where your properties are located. This will help your viewers know that the property they’re buying is in an area that will suit their needs. You don’t need to include every detail, just the overall picture, like how far the nearest shopping center is, what the nearest schools are, or even how far the nearest train or bus station is. All of this will help you to attract the right viewers and as a consequence the right buyers.
2. Building Information
If you’re selling an apartment in a building, you’ll need to include information on the building itself, so that potential buyers will know if the apartment is suitable for their needs. So, for example, if your buyers want a gym or a help desk, or even 24-hour security personnel, you could easily add those features into the video.
Adding information that could interest your buyers will help you attract their interest. After all, who wouldn’t want the convenience of a gym in their building, or a convenience store that’s right below their apartment? With all these features readily available to them, in your videos, you won’t need to go through the lengthy process of convincing them to buy the property.
3. A Virtual Tour
Most of the time, buyers will want to already know what the apartment looks like, so include a virtual tour in your videos. Take them through the property, without physically being there. Of course, you don’t need to take them through every room, just the features that best show off the property, like the living room, the kitchen, bathroom, and bedroom. If the property has other rooms that could be a good feature, show those off too!
Also, try to dress those rooms up as well. Showing off the property, fully furnished, could give your viewers an idea of what their dream home could look like. These virtual tours could help your buyers decide whether they’re happy to buy your property with you. After all, a fully furnished room, with beautiful decorations and furniture is very appealing, especially to buyers nowadays.
4. Existing Client Tesimonials
There is nothing wrong with asking your existing clients to give a testimonial to your business. In fact, seeing the happy faces of your clients may just tip your viewers’ decisions in your favor. After all, knowing that other people trust in your company and your services will give your viewers the reassurance they need to do business with you.
Testimonials can help prove that your company can be trusted. Just make sure that those who do speak on your behalf seem natural. If their testimonials seem scripted, it could throw your viewers off-balance. So, instead, why not make those testimonials seem more like interviews, where your clients can speak their minds? These will seem more genuine than telling them what to say.
5. Make It Cinematic
When you’re filming the property and the neighborhood, make it look appealing. A lot of smiling faces, happy families, and beautiful and sweeping shots of the property and the surrounding area will make sure your viewers become buyers. Make the video cinematic, if you can. The colors, the music, the different shots, and the special effects will make your viewers feel like they’re looking at their dream property.
For example, if you’re showcasing a penthouse property, use drone footage to show the view from the penthouse or the view of the penthouse itself. If you’re showcasing a large house in a suburb, show off the manicured lawns, the large garages, complete with family-sized cars, or a beautiful backyard. Make it cinematic enough to draw the attention of your viewers.
Use A Good Editor
Of course, it can be easy just to string together all these different shots, the music, the animations, and the transitions, but to make your videos high quality, you would need a good video editor. So, if you want a high-quality real estate video, trust a good video editor. They will ensure that your properties are showcased with their best features, and they will ensure that the information you want to give to your viewers is just as bold and enticing as the property itself.
With We Cut Media, we can guarantee that your real estate videos are in safe hands. Our video editors are trained and experienced professionals, who can create the highest quality video for your company. They can make it exciting and cinematic, or down-to-earth and family-friendly. Regardless of the style you want, we can match it. Not to mention, we will deliver your videos in 7 days, at the very latest. And if you’re not happy with the work, we can guarantee your first video edit will be free. Of course, we will also do our very best to keep you happy, with our customer service department, which is in operation 24/7. So, if you have a query, you can ask us no matter what time it is. So, if you’re interested in making a high-quality real estate video, check out our website and price packages, or get in touch for more information.
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