Properties have the best cinematic qualities in the video-making world. Why? Because you can dress it up as much as you’d like, or even leave it bare, and still hold the interest of buyers, property developers, and even location scouts for other videos and films. After all, no matter how run down or how dressed up a property is, it’ll catch the interest of others, and it’ll be the perfect space for them, no matter what it is they want to do with it. But how do you make a video that will attract your audience’s attention? How do you film a real estate video like a pro? Don’t worry, here are a few tips to help you.
Capture The Vibe
Each property has its own vibe or aesthetic, and it is this aesthetic you want to let shine through. For example, if you’re filming a loft apartment, you might find lots of exposed bricks, wooden beams, and metal frameworks. These properties would tend to have industrial vibes. So, try to capture that vibe. So, maybe you’ll want to highlight the warm tones in the brickwork, use the “golden hour” of the day, where the sun shines through the window at sunset. Or you’d like to soften the sharper edges of the apartment’s framework, add rugs and plush furniture.
Capture the vibe of the property and enhance its features. You don’t want to try to sell a property in a style that doesn’t work with it. So, make sure you know what kind of aesthetic it should have. And when in doubt, consult an interior designer or decorator. They’ll have more in depth knowledge of what the aesthetics of a property should be.
Use Time Lapse
One of the best ways to show off a property’s features is to use time lapse images. So, set up your camera in the property, at an angle that shows it off, at its best vantage point. Press record, and let it sit there for the entire day. It’ll be a very long clip, but this can be easily sped up in the video editing process, and when it is, you’ll find just how powerful a time lapse is. Not only will it show off what the property looks like at any time of the day, but the movement of shadows across your clip will make your video that much more interesting.
Movement in any form will draw the eye of your audience, and having movement in your real estate video, will ensure it will draw the attention of your viewers. Think about it this way, many people like action movies more than romance movies, why? It’s because action movies have exciting and fast paced movement. Romance movies are mostly dialogue, so what else is there to see? The same should be said about your real estate videos. So, include a time lapse into your video, to help add a different kind of movement to your videos.
Film At Different Angles And Shot Ranges
Just looking at a property from the door, or a whole room can help your viewers get an idea of the space they can work with, should they want to buy your property, but these shots can become uninteresting and even boring. So, change it up. If the property is furnished, take closer shots of the furniture, to make the space look more inviting. Use creative angles, like a top down, or a bird’s eye view of a room, or film at the same height of a sofa, to show what the rest of the property looks like, when sitting down. Use a low angle, to make the space feel much bigger. Play about with the angles of your shot, and how wide or close the shot should be.
These not only make the property look much bigger, but they can show what it will look like, when living in the property. After all, people usually sit on their sofas to watch TV, so it would be a good idea to show them what they’ll see, when they sit down. Or if the property has good outside views, your viewers will want to see what those views are like. After all, even the surrounding area could be a major factor in what kind of property someone wants to buy. So, film at different angles and with different close-ups and wide ranges.
Use Creative Editing
After you finish filming your video, create an interesting edit. It’s no use filming all these different angles, at different times of the day, and with different aesthetics, if it’s not edited properly. It could get tedious and boring, if you piece your clips from start to finish, in one long video. So, cut it down, dress it up with good animations and graphics, and choose the right music for the edit. The editing of a video is one of the biggest factors in what makes a video attractive. If it doesn’t match the aesthetics of the video, then your audience won’t care to watch.
Let’s take a look at that example of a loft apartment. There are a few ways you can take the video. The first would be to use jazz and café music, to accompany the video, and use coffee coloured graphics and animation. This would give the apartment a cosy and warm vibe. Alternatively, you can attach lively music and add splashes of colour in your animation and graphics, and the apartment will be more artistic or Avant Garde. There are many options out there, and it depends on what aesthetic, and what demographic of viewers, you’re trying to target.
Let Us Do The Work
Of course, you may not be a filmmaker or video editor, and you’re more interested in selling the property, instead of dressing it up and making it look pretty. That’s ok, you can simply get those who do know how to all that, for you. And at We Cut Media are proud to offer our services. After all, our teams of expert video editors will help you edit your videos to make them more professional, so you don’t have to do the work yourselves.
Our experienced editors know exactly how to match whatever vibe or aesthetic you’re going for. So, simply send in your clips, and we’ll do the hard work. Not only that, but our prices are reasonable as well!! Simply check out our website and our price packages for more information.
You May Also Like to Read
Are Smartphones Going To Replace Professional Video Cameras?
