One of the most underrated aspects of a video is its background music. After all, you don’t really pay attention to it, do you? The main focus of the video is the
visuals and what people are saying or doing in the video itself. Well, what if we told you that background music can influence the tone, atmosphere, and mood of your video? Think about it this way, when you’re watching an action movie trailer, you don’t usually get the slow cadences of classical music. For the most part, an action movie will use high-impact beats and driving melodies, while horror movies will have stunted and jarring chords that are underpinned by very low and long notes, to add suspense. Background music is important for the way your audience perceives your videos. So, here are a few tips to find the perfect background music for your video.
1. Match The Music To The Theme
A major factor in a video is its theme. It’ll be one of the first things you decide when you start planning for it. When you’ve decided, look at the other ways in which your theme has been portrayed before. Chances are, you’ll find videos with similar music to each other, and you’ll realize what kind you’ll need for your own video.
For example, if you’re creating a promotional video for a spa retreat, and you’re watching similar videos, you won’t find high-intensity music playing in the background like you’d find in a club, concert, or festival. You’ll most likely find calm, slow, and relaxing music, the likes of which are used in actual spas. So, you should do the same with your videos. Find music that complements the theme of your videos.
2. Define The Genre Of Your Background Music
When it comes to music, there are many genres or categories that are basically similar to moods. So, define the mood of your video, and you can define your genre. That means, you should think about what kind of mood you want to put your audience in, when they’re watching your video. Think about whether you want them happy, relaxed, or calm. Or if you want them pumped up, excited and waiting in anticipation for something. The mood you want to put them in should be reflected in your video.
So, if you’re creating a video for a new gym, you’ll want to put your audience in the mood to work out. After all, that’s what your gym is for right? In that case, you’ll need to use high-intensity music, dance music, or pop music. You’ll need something that gets them moving. Once you do that, you’ll be able to get them interested in your gym.
3. Use References
If you’re trying to find the right background music for your video, use reference music. There will be times when you’re looking at other videos, with similar subjects and themes, and you’ll find pieces of music in those videos that resonate with your video. Sometimes, you’ll want to use their music for yourself, but obviously, that would be illegal, since many pieces of music are under copyright laws.
However, there are some tracks that you may be able to use, which are under the “Creative Commons” license. These tracks are essentially free to use, as long as you don’t change anything about them and if you reference the original creators of the piece, in the credits of your video or at the very least the comments section or description, depending on where you’re uploading the video too. By doing this, you’re covering your bases, so if you find a piece of music that has been used before, you can still use it for your video. And most of the time, audiences don’t notice, because they’re too busy focusing on what they’re watching.
4. Ask Your Video Editor
More often than not, if you’re not too sure about the background music for your video, ask for an experienced video edit. For many filmmakers, getting someone who knows about video editing and music editing is much easier than editing their own video, themselves. So, if you’re stuck for ideas, ask a video editor. They would have edited hundreds, if not thousands, of videos in their careers, and they’ll know exactly what type of music you’ll need for your video.
Of course, they will always consult you, to ensure you’re happy with the choices they’ve made, but for the most part, they’ll know to pair the right background music for your video. So, you don’t have to worry about it. However, if you have some idea of the type of music or video you want to make, send them some examples, and they’ll know exactly what to look for. So, for example, if your video is an abstract commercial for a perfume, you might want to give examples of previous perfume adverts, for their reference. It’ll help them decide the right type of music for your video.
Trust Us To Do The Job
If you don’t know a good video editor, why not trust us? We Cut Media has an expert team, ready to help you create high-quality videos, and will ensure that your background music will match whatever mood or effect you want your video to have on your audience. Whether you’re advertising for a new property for a real estate agent, or you’re creating a wedding video, or even if you’re making a commercial for a fashion brand, we’ll help you make it.
Our editors have years of experience in video editing and will know exactly what it is you’re looking for. And our prices are affordable too! Not only that, but we also have a friendly customer services team that work 24/7, to help you with anything you need. Of course, if your first video edit with us isn’t what you wanted, don’t worry, you can have it on the house! There are no hidden charges. So, check out our website and speak with our team, for more information.
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